What is NLP?

by on July 15, 2013

Neuro-Linguistic Programming

was developed in the late 70’s, by Dr. Richard Bandler a mathematician and john Grinder, a linguist. They became interested in study of people who were excellent performers, effective communicators and catalyst of change in others. They asked themselves a fundamental question. How someone who excels in a field is different from the one who is merely an average or poor performer? This question led them to the discovery of “How we create a model of perceived world and organize our thinking that influences our skills and capabilities”

It is a comprehensive knowledge of skills, tools and techniques to get the best of performance. Neuro linguistic program is a set of cardinal principles. It is an intervention to understand parameters of change and adopt change in a most effective and natural manner. Neurolinguistic program also also provides tools to make excellence more easily attainable; because if you are achieving excellence yourself it can be modeled, developed and used to each others.

What are NLP techniques?

At Edge we have identified the benefits of NLP in the Business World, it isn’t by luck that 75% of the Fortune 500 companies have made NLP a compulsory part of their training and development, during 2010 Edge have worked with a number of business people, whether employed, self employed or just setting up in business all found the results NLP brought them to have been immensely rewarding; whether it has been about setting achievable goals, gaining focus and clarity or as simply and realising that you really can achieve whatever you set out to do.

Where are NLP techniques useful?


Sales, Advertising, marketing, managing people, building customer relations and/or supplier relations, negotiation, conflict/dispute resolution, team building, leadership, presentations, recruitment, interviews, creative problem solving and impact decision making


Helping clients achieve goals, increasing overall fulfillment, feeling more confident and overcoming personal barriers to success.


Weight loss, overcoming illness, eating disorders, anxiety, allergies, quitting smoking and phobias etc.


Improving focus, overcoming and performance, feeling confident, and overcoming nervous behavior etc.


Finding a suitable partner, improving communications within families, overcoming hurtful experiences etc.

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